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I just don’t know what she thought, I’d be interested to know actually. And so she got to see how absolutely tedious it is working in a publishing office. I was like a size 10, nearly a size 12, all the horror you poor thing. She’s like, oh my God, I have to put so much weight. But actually she was sort of fatting herself up for the role of Bridget Jones And she kept on bringing in donuts and choccy and all sorts of lovely stuff, which we thought was just a way to sort of ingratiate herself to us. She was going out with him and she had a picture of him on her computer screen, which we all thought was very odd. I think we’d just seen her in that show me the money one. So basically she came to us undercover as a work experience girl to get the low down on what it was like to work in a publishing house basically. And in the film, she, in the book, she works in a publishing company. I was working at the publishing house at the time that published Bridget Jones’s Diary and she had been cast as Bridget in the film. So how did you share a donut with our Renee, and for those who don’t know, Renee was in Bridget Jones’s Diary. When you know her like you know me, wait, when I know, when you know me like. I’ve always thought it was Zegweller, but it’s… Anyway.

And Lisa once shared donuts with Ready Zeg… Zel… I did it again. Lisa works across the industry spectrum, but prefers to partner with businesses that help people and the planet. She crafts messages that reflect the real value her clients bring to the table so they can put their brilliant sales out there with power and confidence. She is an experienced copywriter with a London accent and a Melbourne address.

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We’ve come back and we’re doing it again, full of beans. We were getting out like one or two words in a row. Now, Lisa and I, full admission, we tried to record this episode before, when I was literally dying from the flu and Lisa had the kind of internet that was available in 1984. And today I’m delighted to be talking with Ms. And today I’m delighted to be talking to Ms. Hello, my name is Kate Toon and I’m the head copy beast at the Clever Copywriting School and online community and teaching hub for all things related to copywriting. She has two tight-lipped teenagers and a vocal puppy.įun fact: Lisa once shared a doughnut with Renée Zellweger. Lisa works across the industry spectrum but prefers to partner with businesses that help people and the planet.

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Like a super smiley Hannibal Lecter, she gets under the skin of clients’ businesses to create messages that successfully grab hearts and minds. Lisa is an experienced copywriter with a London accent and a Melbourne address. Can’t wait to get my ears Toonified with this offering.”

Wait, what? Kate Toon sharing her extensive copywriting experience and insights in a new podcast? COUNT ME IN! I love Kate’s podcasts – they are always filled with actionable tips, hilarious interviews and no BS knowledge to help you on your business journey. Thanks.Īnd big thanks to Shannon_Morrison from Australia for this review: If you like what you’re hearing on Clever Copy Chats, support the show by taking a few seconds to leave a rating and/or comment on iTunes or Spotify. Toon in to find out how Lisa has created a good business working with good people, and pretty much managed to avoid marketing altogether! She also takes Friday off every week and makes time for regular dog walks. It’s allowed her to create a steady flow of clients and enabled her to home in our clients she genuinely wants to work with. Building close relationships, setting up contras, forming partnerships, and then spending her precious marketing time, nurturing those relationships. Instead of trying to market to many, she woos her clients one by one. Our guest today, Lisa Cropman, has taken a different path. Performing like some kind of happy copy chimp to lure clients in.īelieve me, I know how exhausting it can be. When you chat with the people you’re writing to attract and find out their problems, motivations, desires and, needs you can literally put it straight in your copy.”